The Guardian is reporting that a part of the French company L'Oréal has been found guilty of racial discrimination after it sought in a 2000 campaign to exclude non-white saleswomen from promoting its Garnier Fructis Style shampoo line in supermarkets outside of Paris.
The group SOS Racisme brought the case against the cosmetics giant.
A recent survey, according to The Guardian, found that three out of four French firms preferred white workers. Not good.
Read more.
Saturday, July 7, 2007
L'Oréal found guilty of racism in France
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6 comments:
CLASSIC: We are against racism...welcome diversity and differences....
CRAP CRAP CRAP
If that was true, they'd acknowledge they f-up, fire those folks in charge of Garnier and push on. Instead, they fight their obvious racism and keep stepping. Even if I was a white girl, I wouldn't be using that crap. Or any Loreal product. The Body Store? Done.
Thanks for the heads up!
As I see it, this quasi reverse discrimination is an inevitable part of the process towards a broad spectrum policy of racial tolerance. There are some ugly diversions on the road to equality. To illustrate the point: the Black Panthers were as much a part of the civil rights movement as Ru Paul.
Huh?
Random blogger popping in...
I once was chosen to work as a pre-concept model for Cover Girl when I was about 13 years old.
The reason I was chosen? Because I had an "American-Asian" look...possibly because they saw I was adopted from the fact that my parents were whiter than white and I was told that I would be perfect to complete the "united color" look they were going for.
I don't know what's worse - hiring multicultural models on the basis that they don't look 'too colored' or not hiring them at all.
Thanks for the info. I won't use L'Oreal anymore.
While I think it likely that Shell's comment was not representative, I wonder if anonymous is the only one who sees the irony in women discriminating against other women? When the power dynamic shifts, it would appear that victims of discrimination are quick to discriminate themselves.
Yet another legacy of a white male heterosexual, hegemonical, patriarchal structure.
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